DS - Beauty and the Beast Pre-Order Pin #1

Disney Trading Pin  12991 DS - Beauty and the Beast Pre-Order Pin #1

The Disney Store made this pin available as a perk to customers to get them to pre-order the Platinium Edition DVD or VHS of "Beauty and the Beast;" . The pin is about 2" (5.1 cm) tall. The back of the pin is gold-colored and is stamped with the Disney Trademark, Made in China, and Disney/Pixar. Although it looks like a button, it is actually an all-metal pin. The pin duplicates the cover of the DVD: Belle, Beast, Mrs. Potts, Chip, Lumiere and a rose are on it, along with the text: "Walt Disney Pictures Presents Beauty and the Beast — Special Edition.